This Lord & Taylor window display is very successful and personally I love it. The window display looks like a pop up book because of the way the columns slant creating perspective and dimension. Another element that was well thought out is the lighting. The lighting is mostly focused on the staircase which naturally makes your eyes glance up the steps to see santa at the top. The materials used to create the background of the windom and the masking also play into the pop up book look.